Six Questions to Ask Yourself Before Setting Up Your E-mail Opt-In
As we get further and further into the age of technology, e-mail marketing has become the best method for converting online prospects to clients or customers. You may be asking yourself “How do I get started?” In order to start e-mail marketing, you need people to sign up for your e-mails first. The best way to do this is through an e-mail opt-in at your landing page. Here are a few things to think about as you are setting up your e-mail opt-in.
1. Who is your audience?
When setting up an opt-in it is important to think about your target audience. What do they want and what will catch their attention? Put yourself in their shoes and think what would catch your attention. Once you know who your target audience is, start thinking about what type of opt-in you want. A few options are:
2. What is your goal?
Next, you will want to think about what you want your audience to do. Your end goal may to sell them a product or join a group, but this is not the place to push this. Your opt-in should have one goal. Get people to sign up! All your content should support that call to action. If it doesn’t cut it. Keep your opt-in short and simple.
3. What e-mail system will you use?
When it comes to setting up an opt-in you have a few different options to organize your e-mail list and create your newsletters. A few of the popular ones are:
- MailChimp (FREE up to 2000 subscribers)
4. How should you set up your opt-in page?
When setting up your opt-in page there is a template you should follow.
Headline: This is where you need to grab your audience’s attention.
Benefits: You can list the benefits in bullets, so readers can quickly see what they will gain.
Call to action: Tell your readers exactly what you want them to do!
Opt-in area: Finally, you grabbed their attention and they want more. Sign up here!
5. What information should you ask for?
Now the reader is filling out your opt-in, but wait… What information should you be asking for? The less the better! When tested it shows only asking for their e-mail results in more sign-ups. Even if you need more information such as their name, address, or phone number try sending a thank you e-mail that has a call to action that asks for the needed information.
6. How will you keep your audience hooked?
It’s a common marketing tactic to offer an incentive or freebie to persuade readers to sign up, but often time people will sign up and grab the freebie and unsubscribe. To avoid this from happening don’t give away everything you’ve got right away. Instead, focus on the benefits of staying subscribed. Break up your freebie into a series of e-mails and always keep their attention with what’s coming next.
Now that you’ve answered these questions you are on your way to e-mail marketing. Still feeling like you’re in over your head? Don’t worry! Quick Business Resolutions offers this service and is ready to get your e-mail opt-in up and running.