Think your blog is not doing anything for your business? Think again!
Ok, let me first say that I understand that there are endless things for small business owners to do and manage to keep their business functioning (little lone growing). Although Quick Business Resolutions has many ways to solve that for you too! I know you have a lot on your plate, but let me explain why your blog shouldn’t always fall to the bottom of your to-do list.
Hungry Little Internet Elves
Here is the deal. Your potential clients do an Internet search looking for something you sell or provide. Uncountable websites are out there, so how do you make sure these potential clients are finding you? You feed the Internet elves. The amazing little Google bots love new content. They gobble it up like delicious bit-size cookies and keep searching for more. And they are hungry. So how are you feeding the little elves that help your customers find you? Use your blog to build new content to help keep your site high on the Internet elves list to visit. This is the best organic way to work on your company’s SEO strategies. Blog regularly and you will watch your web traffic increase, especially if you are serving up delicious virtual cookies.
Gain Some Respect
You want customers to feel confident in your work. You want clients to think you are the best at what you do (because you are, right!). Blog. Blog. Blog. The key is to not use your blog for only self-promotion. Share your knowledge and experience. Give insights and offer tips and tricks for your field. These are likely to get your blog shared and get you and even larger audience.
Relate To Your Customer
Your regular clients like to feel connected and like they really know who they are doing business with. Let your blog help customers get to know you. Share important goals and successes that you have experienced. Let customers know you are always working for them. This is where customers can engage and give you feedback as well.
I know this sounds good, but the blog always seems to be pushed to the bottom of your to-do list. I will throw out the additional little teaser here: Hire a virtual assistant to help! Quick Business Resolutions has blog management plans you can use.