As an entrepreneur or small business owner SEO matter for three big reasons – SEO is free, it works, and it has long-lasting results. If you’re not actively optimizing your website or blog, you are missing out on golden opportunities to grow your business.
SEO is FREE
SEO is free. Search engine optimization is the traffic you earn organically because of your search ranking on Google, Bing, and Yahoo. The higher you rank in the search results, the more traffic you get. It really is that simple. SEO requires work, but you don’t pay for the impression or the click. You may want to hire an online marketing consultant who specializes in SEO to help you. This can be a bit of an expense, but, in the long-run, SEO is way more cost effective than any paid advertising channel.
Quick Tip: To equate your SEO efforts to dollars, look up the cost per click estimate for any keyword you’re targeting using AdWords keyword planner. Now, estimate how much you are saving per click by optimizing for that term.
SEO Works
When done well, SEO works. When SEO strategies are applied the right way, the results are amazing. Organic traffic is a direct result of your SEO efforts. What would another 10%, 20% or even 50% increase in revenue mean for your business? That can have a huge impact on the bottom line.
Yes, it is possible to grow your business with a well-optimized SEO program. We have seen clients grow their business 100% year over year. The key is having the knowledge and background to create that level of success. Or hiring a company you trust who has years of SEO experience.
SEO Has Long-Lasting Results
Run from any marketing agency that “guarantees” you will be in the top five on Google with their services. Seriously, run if someone is promising any kind of results. I could rant about this for a while, but marketing, especially online marketing, no one should be promising results. I can tell you typical results. But I can also tell you the time we did the exact same thing from work that had great results and then it did nothing the second time. Rank is never guaranteed, SEO is an on-going project, and needs consistent attention. The rewards are long-term.
A blog post or a website page that is well optimized can rank well and drive tons of organic traffic for years. Would you care that a blog post was two years old if it drove 2,000 visitors and generated $5,000 in revenue every month? Of course not. Most small business owners would love to have a website that drove numbers like that month after month. SEO can do that for you. SEO is a marathon strategy. It does take longer to build success through an SEO program, but the results are long-lasting.
Building your website’s authority with quality content and natural links increase your site’s overall ranking, making it easier to rank for the keywords that are the most important to growing your business.
Are You Ready to Learn SEO?
If you’re wanting to learn how to build an effective SEO plan, start with the basics. Download a copy of our SEO Starter Guide and learn everything you need to be doing to increase your organic exposure, right now.
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