2018 Social Media Trends to Master
Social media’s influence on both users and brands is strengthening and accelerating. In 2018 social media is poised to create even more disruption as new technological advancements go mainstream and as social norms change.
5 Powerful 2018 Social Media Trends:
- Live Streaming
Once a novel gimmick, live stream videos have become a mainstream part of social media. Incorporate live streaming into your monthly content plans to capture the attention of your followers.
- Instagram Stories
Over 200 million people use Instagram Stories each month and it is only one year old! At this rate, nearly half of all Instagram users will be using Stories by the end of 2018. This means that brands interested in connecting with Instagram users must take the time to master Instagram Stories.
- Influencer marketing
Last year, we saw that brands opting for traditional advertising strategies struggled to connect to social media users. Over 90 percent of marketers who employ an influencer marketing strategy believe it is successful. To connect with audiences who tend to ignore traditional strategies, embrace influencer marketing.
- Focus on Generation Z
A recent study conducted by Goldman Sachs concluded that Generation Z was more valuable than millennials. Gen Zers are just beginning to enter the labor force, and will have increased buying power for some time. Shift your 2018 social media strategy accordingly by investing in platforms loved by Gen Zers, like Snapchat and Instagram.
- Digital Hangouts going Mainstream
Houseparty is a video hangout platform used by over one million people each day. It is primarily used by Gen Zers as a way to hang out with friends digitally. The platform is so successful that Facebook is reportedly investigating ways to create a similar functionality within their platform.
We have already seen video become increasingly important on social media, and live video group hangouts are a natural next step for this trend. It is conceivable that in 2018, Facebook will announce a similar product to Houseparty that will win over users, just as Instagram’s introduction of Stories did.
A number of new social media trends impacting users and brands alike are strengthening and accelerating. It is likely that video streaming will go mainstream. Additionally, brands are turning to newer social platforms like Instagram and Snapchat as Gen Zers spend their time there.
Is your social media strategy ready for 2018? We can help with that! The QBR team has a proven track record of providing small businesses with high-quality social media strategies. We’ll make the graphics, create the copy, and schedule posts to reach your target market at the optimal time. View our social media services, shoot us an email or give us a call! We’re here to help.